The Packbridge Challenge


A startup competition

Drive innovation within the packaging industry and meet the entrepreneurs
competing in the Packbridge Challenge, who are eager to present their ideas.
There might be a perfect match for you!

Packbridge Challenge


A startup competition with focus on packaging.
It’s a link to the industry and the main award winner receives 50 000 SEK.

The second award, winning exhibition space corresponding to 30 000 SEK at Empack & Packaging Innovations 2019 and 2020, will be selected by the participants at the Top Packaging Summit conference. It will be awarded to the company presenting the best pitch.

Free admission! Last entry April 15th, 2019



The competition is open for entrepreneurial companies or startups from all industries, regardless of their legal form, activity or phase. The company must be entrepreneurially led and have a unique technology / business idea that can be applied in the packaging value chain.

The purpose is to establish better connections and collaborations between the packaging value chain and startup communities.

Selected companies are presenting at Packbridge Startup Day and the final is held during Top Packaging Summit 2019. (See full process below).

We thank our jury for sponsoring Packbridge Challenge and making it possible! Let’s drive innovation together in the packaging value chain.


Criteria for participation

The competition is open to companies from all industries, regardless of their legal form, activity or phase. The company must be entrepreneurially led and have a unique technology / business idea and be able to be applied in the packaging value chain.

We are looking for startups and interesting entrepreneurial/ innovative companies. The competition is directed towards companies with a unique business concept or innovation. Material, packaging, product design for the circular economy, logistics solutions for any industry of the entire packaging value chain are eligible for competition. Moreover, the other solutions such as smart labels; smart electronics; food safety; IoF and IoP; E-commerce; waste and recycling; new apps etc. are very interesting and eligible for the competition too.

Please, observe that we are looking for innovations throughout the entire packaging value chain: raw material producers, machinery, converters, brand owners, retail, etc ending up with recycling.



December 1


Registrations will be evaluated continuously 


April 15


Last day for entries


April 29

1st selection

Companies are selected to present at Packbridge Startup Day


May 23

Startup Day


Selected companies are presenting at Packbridge Startup Day


June 15

2nd selection

10 finalist are selected for the final round at Top Packaging Summit where the winner is selected

September 19

Top Packaging Summit 2019


Final at Top Packaging Summit 2019

The Events

Packbridge Startup Day


Meet the startups that might change the packaging industry


On May 23, 2019, selected companies will pitch their ideas and solutions for a jury consisting of investors and experts from the whole packaging value chain.

MAY 23 | 12:30-17:00 | Malmö Arena Hotel

Top Packaging Summit Final


And the winner is…


On September 19, 2019, the winner of the 10 selected finalist are settled at the final round at Top Packaging Summit.

Startup Day Inspirational Speakers

Lasse Köhler 

Senior Venture Analyst


Philip Adrian

Senior Venture Developer


Maersk Growth was established in the beginning of 2017 with the mandate to invest in early stage startups working on disruptive technologies impacting the future of trade & logistics. Being a corporate investor requires a dedicated approach towards merging the scale & execution power of Maersk Group with the agility and creativity of startups. In this inspirational talk, Lasse Köhler & Philip Adrian will share key learnings from Maersk Growth’s corporate venture journey and their framework for successful startup-corporate collaboration.

Jury 2019

Kajsa Dahlin

Group Innovation Manager

AR Packaging


AR Packaging is always aiming to challenge the existing and explore new opportunities. Entrepreneurial thinking is in our DNA since our company origin (Åkerlund & Rausing) and we want to nurture creativity in many different ways. New-comers help us all who are part of the packaging value chain to question the traditional and explore alternatives. We want to support initiatives which advance packaging innovation and encourage more people to share our passion for sustainable packaging solutions.

Gustav Ahlblad

Product Development Manager

The Absolut Company


The Absolut Company is strongly driven by entrepreneurship and creativity and we are always in search for innovative and sustainable solutions. Being a part of the jury is a way to support startup companies and entrepreneurs, as well as to benefit from Packbridge´s strong network and position in the packaging industry.

Annelie Moldin

Scientific project manager, R&D



Lantmännen it always looking for cooperation’s with other companies, start ups and academia. Packaging is a very interesting area and to be part of this jury will give us an opportunity to meet start ups and be a part of the future development of packaging.

Allan Dickner

Packaging Development Manager

IKEA of Sweden


It’s about supporting new ways of thinking, which will be essential for the whole packaging industry. I’m always keen on new innovations and personally, I have a number of patents in my bag. With my own experiences in this field, I think I can contribute, at least a bit of positive energy.

Johan Mårtensson

Business Development & Innovation Manager

Duni AB


We at Duni believe it is important to be active in different networks and support start up communities. Here we can provide our market knowledge, share real needs and our network. By doing this we believe the potential for innovation will go so much faster than if we would do everything ourselves. We can get back a lot and at the same time also help others succeed.

Christoffer Windal

Business Development Manager – Cartonboard Nordics



Our mission at BillerudKorsnäs is to challenge conventional packaging for a sustainable future and I hope to see start-ups who share this mindset. Cooperation is the basis of innovation and creativity and that’s a strong reason for us to support this initiative.

Therese Arvidsjö

Sustainability Manager Foods

Paulig Foods


Packaging development is always high on Paulig Foods agenda, not least considering our environmental commitment. Therefore, it is self-evident for us to support initiatives that reward innovative and innovative solutions in packaging.

Anders Källman

Managing Director



Multivac sees innovations as a clear necessity for developing new ideas, which makes it possible for the packaging industry to adapt to changes and new demands. Being a part of the jury is important to the Multivac Group, as part of the whole packaging value chain, and in that way being able to bring forward innovations. Minimizing the environmental impact as well as the food waste and optimizing the shelf
lifetime is core to us at Multivac.

Anna Vilén

Communications Strategist



As a recycling company we deal with the problems that arise when the industry hasn’t thought enough about sustainability matters. Working upstream and being part of Packbridge means that we can be part of the solution.

Last year’s edition of the competition

Jury 2018

Contestants 2018

3D Click
Maggie Wignall

Cellutech AB
Paula Martirez

Maria Eugenia, Martin-Hidalgo

Safia Qureshi

DUDE Packaging
Caroline Liljedahl

Allahshukur Yagub-Zada

Foodloopz Sweden
Elin Aronsen Beis

Food BIOPack
Dmytro Bidiuk

Gualiti AB
Pekka Gustafsson

HA-Innovation AB
Hans Hedlund

PacNova AB
Håkan Edqvist

Sensor Spot
Marc Staal

Sib Solutions
Lennart Bergström

Starke ECB AB
Staffan Sölve

Maisam Abbasi

Sulapac Ltd
Antti Valtonen

Survey Party AB
Hanway Tran; Kristian Axelsson

Thetis Pack ApS
Lars Møberg-Poulsen

David Gorgues


About Packbridge

Packbridge is an international packaging cluster established in 2010. We are a neutral and non-profit network uniting all stakeholders in and around the entire packaging industry, i.e. producers, customers, suppliers, researchers, public sector, start-ups and innovators. We believe in sustainability and cooperation. We believe that the key to success lies in sharing knowledge.

Moreover, we believe that in order to create innovations one must think differently, dare to go beyond existing borders, challenge reality, meet new people and open up to new ideas. The best way to facilitate creativity is to bring people with different skills together.

Packbridge creates meeting places that give you opportunity to think in new ways, challenge yourself and push you forward. Bring your knowledge and we can go further together.

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